Please see Ravinder Malik SEO Analyst profile at likedin.com for more information.
Ravinder Malik SEO Analyst twitter profile is Ravinder Malik
SEO Analyst question and answer provided by Ravinder Malik are :
What are the advantages of submitting sites to search directories?
By submitting to a search directory, you get a backlink to your site and When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed. Submitting to search directories is a good Web marketing initiative.
You see that only 10% of the pages on your site are indexed by Google. What could be the reason?
You have a robots.txt file and you have disallowed most of your site to be indexed.You have many broken links. You have many password protected sections.
Semantic Analysis for determining search relevancy. Explain.
Semantic analysis uses not only keywords but synonyms as well in order to determine relevancy. If you have high keyword density (7-8% or more percent) but semantically the keywords measure very low (let’s say, under 0.5%) you will not be listed in the top results.
If you were a SEO for a technology site, what would you do to build backlinks for it?
Post in technology blogs. Submit articles to technology ezines. Exchange links with other reputable technology sites. Provide free syndicated content to partner-sites.
You have enough quality inbound links with the keywords in the anchor text but still you do not rank well in Google, even for your site name. What will you do?
Try with variations of the anchor text. See if the targets on your site have not been damaged (i.e. renamed, or deleted, or moved) by mistake. Check if you have more outbound than inbound links.
How long is the period of keeping sites sandboxed?
Not defined.
Will you use an ordinary html sitemap with Google?
I’d rather use the special XML format that Google uses for sitemaps.
Which are unethical (Black Hat SEO) practices?
Using hidden text that users don’t see but spiders can read. Buying links from link farms. Stuffing the metatags with keywords.
Which linking practices can be considered as unethical cross-linking?
When there are many links between sites with the same IP. The sites that link to each other have similar content, though there are minor differences in the text. Each page on one site links to a page on the other site and the anchor text is the same.
What is meant by “Google bombing”?
Multiple sites linking to the same site, with the same anchor text in order to get high ranking for the keyword in the anchor text.
You are a SEO expert and a potential customer of yours asks you for advice about what is wrong with his site. After having a look at the site, you notice that it has good keyword density but still it does not rank well. What are the next aspects of SEO that you need to check in order to ensure that the site is properly SEO optimized?
Ravinder Malik point of view: Make sure that there are enough inbound links to it, anchor text of inbound links has the right keywords and submit the site to DMOZ (if the site is not already there).
When do you apply for reinclusion in a search engine’s index?
After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.
Which is the best way to maximize the frequency with which your site/page is crawled by the search engines?
Adding new content on a regular basis is the only one of the methods listed that will promote more frequent spidering and indexing. Tags like crawl delay have never been shown to be effective (and aren’t even supported by many of the major engines). The other “partially” method would be to turn up crawl frequency inside Webmaster Central at Google, but this only works if Google wants to crawl your site more actively and is restricted from doing so.
Which is a legitimate technique to improve rankings & traffic from search engines?
Change title tags to reflect better keywords is a legitimate and effective SEO technique.
What is the generally accepted difference between SEO and SEM?
SEO – Search Engine Optimization – refers to the practice of ranking pages in the organic results at the search engines. SEM – Search Engine Marketing – refers to all practices that leverage search engines for traffic, branding, advertising & marketing.
When creating a “flat architecture” for a site, you attempt to minimize what?
The number of links a search engine must follow to reach content pages
Which of character limits is the best choice to use when limiting the length of title tags (assuming you want those tags to fully display in the search results at the major engines)?
As Google & Yahoo! both display between 62-68 characters (there appears to be some various depending on both the country of origin of the search and the exact query), and Bing hovers between 65-69, the best answer is… 65!
Which domain extensions are more often associated with greater trust and authority in the search engines?
edu, .mil and .gov . Although the search engines themselves have said there are no specific algorithmic elements that make domains from .gov, .edu and .mil more trustworthy or authoritative, these sites, due to the restriction of the TLD licensing, certainly have an association with more trust in webmaster’s eyes (and, very often, the search results).
